ZING
Branding design
FRESH
BOLD
VIBRANT
Meet "ZING", a soda that leaves you with a refreshing tingly finish. Infused with fresh and all-natural ingredients, this bubbly beverage will bring untamed energy to all humans. By using recycled beverage cans and totes, ZING aims to bring awareness to sustainable living.
Deliverables
Logo, Motion logo, Branding, Soda brand labels, Merchandise, Advertisements.
A visual system that makes you feel the ZING
The packaging concept for ZING aims to appeal to a more youthful consumer with vibrant colors and character graphics. Creating characters inspired by specific soda flavors produces a flexible skeleton for future designs.
Ideation Process
The concept for ZING originates from one of my previous character graphics. The goal was to take a past project and rebrand and elevate the concept into a new branding exercise.
One-in-a-Melon Merchandise
Nowadays reusable totes for grocery shopping have become an adopted routine that saves around 100-700 plastic bag litter a year per person. ZING encourages this practice and with our one-in-a-melon character design totes, we hope to encourage our conscious consumers to live sustainably.
